Accessibility is about designing an experience to meet everyone’s needs, including those with disabilities. It’s estimated that over 25% of people in the United States, and over one billion people worldwide, have some form of a temporary or permanent disability. If you’re not designing for inclusion, you simply can’t reach your full potential audience.

With accessible marketing, users of all abilities can fully experience your brand, receive and understand communication, and take advantage of opportunities to engage with and become fans of your services or products. Accessibility can be applied anywhere users can interact with your brand, such as websites, emails, social media, videos, and even digital documents.

It matters because brands that leverage accessibility in their marketing expand their reach to potential customers and have a positive impact on their audience and in their markets. It also can ensure your brand achieves compliance and legal requirements that exist in the United States per the Americans with Disabilities Act.